Another day, another soapy Dove ad aiming to make women become more “body-positive.” This time they’re trying to convince women that their armpits are beautiful, because everything is beautiful, even your sweaty pits, and Dove is here to tell you about it because they’re you’re best friend! And they make deodorant.
Just watch this video of women reading a letter to their armpits.
“You can be a softer, smoother, more beautiful little armpit — you deserve our best care ever, and don’t you ever forget that.” Take out “armpit” and replace it with “woman,” and you get Dove’s basic philosophy.
Now imagine the waiting room advertising casting call: “You, sir, will be buying a new car! You, miss, will be reading a letter to your armpit.”
The worst part is the billboard, scheduled to appear in July, that will tell New Jersey residents they should be flattered that their…
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